Consistent Customer Care Across Markets for Superbet

project info

LOCATION: Romania

INDUSTRY: Betting & Gaming

DOMAIN: Customer Support

Superbet, one of Europe’s fastest-growing sports betting companies, needed to align its customer support experience with its global brand standards.

Superbet partnered with Genuineq to implement a fully branded, responsive Help Center – delivering a seamless support experience for millions of users across Romania and other European markets.
Genuineq handled the complete front-end implementation and custom theme development inside Zendesk, ensuring visual consistency, accessibility, and performance across devices.

the challenge

Superbet’s growing customer base required a reliable and branded self-service experience. The challenge was to translate existing design guidelines into a functional, responsive, and performant Help Center without altering the platform’s core logic:

Customizing Zendesk’s front-end while preserving its native functionality.
Implementing responsive layouts for multiple languages and markets.
Ensuring design fidelity to Superbet’s visual identity and UX specifications

the solution

Genuineq developed a custom Zendesk theme from scratch which resulted in a consistent, branded customer support interface that enhances trust and usability for millions of users:

Implemented a responsive, multilingual Help Center theme
Integrated custom components to improve search visibility, navigation, and ticket submission flows.
Optimized performance for desktop and mobile users, ensuring cross-browser consistency.
Offered flexibility for the admin user to be able to configure various elements

our contribution

SERVICES: • Front-end development • Zendesk theme customization • Performance optimization • QA and deployment support

FEATURES: • Responsive custom theme • Multilingual layouts • Optimized navigation • Branded Help Center experience

TECH STACK: • Zendesk • Bootstrap 4 • HTML5 • CSS3 • Javascript • jQuery

Thanks to Genuineq's efforts to develop and optimize our FAQ pages from the main website, we saw an increase in traffic and score in ahrefs.com. Genuineq always delivered on time and communicated effectively. The team stood out for their proactive culture, they were incredibly committed to improvement and new development ideas.

Product Owner, Superbet

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